In The Press

Financial Bank: Mobile Phone Extended Warranty and Theft Coverage helps customers with the cost of repair and replacement

08.15.2023
Case Study ESG Lenders & Fintech MiIncident Telecoms
cs mob phone

We have partnered with a leading financial bank by providing digital reinsurance to their local insurance partner, covering mobile phones with an innovative embedded micro insurance solution, giving owners peace of mind in the event of mobile phone damage and theft.

Phone screen displaying credit card offer and sign up button

Problem

The financial bank partners with a local telco to offer a credit card to customers when purchasing a mobile phone through the telco. They wanted to drive acquisition of this credit product and increase customer satisfaction for those that signed up.

The bank saw an opportunity to offer opt-in extended warranty and device protection as an incentive to sign up to their credit card.

Solution

We worked with the bank to tailor our MiIncident Gadget coverage to their specific needs, covering their enrolled credit card customers when mobile phone damage occurs or a device is stolen.

Illustration of hand holding mobile phone with cracked screen, and hand holding phone shape as if stolen
Illustration of hands fixing a broken mobile phone with tools

Implementation

Our digital reinsurance solution is provided to the bank’s local insurance partner. The solution is embedded into the bank’s extended warranty.

When device damage occurs, customers can quickly raise a claim through their credit account and receive a repair via dedicated repair centers, reducing the time spent without their device in full working order. Or in the event of theft, customers can receive a payout to put toward replacing their stolen mobile phone.

Results

Illustration of group of people inside yellow circle

Having embedded our MiIncident embedded micro insurance solution, the financial bank is now able to rapidly provide a highly relevant insurance product that attracts new customers and increases their customer retention.

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Free Rider FinTech sees policies jump 13x in five months

09.15.2022
Case Study Lenders & Fintech MiIncome Platforms
cs rider

OYE is a Fintech in Kenya that provide a platform for commercial two-wheeler riders to get access to financial services including insurance. The platform runs predominantly through USSD and mobile App. They are a start-up and began operation in January 2020 and has since on boarded over 10,000 riders onto the platform.

Oye logo
Person filling up moped with fuel at Oye partner

Problem

OYE was looking to onboard motorcycle riders onto the platform and drive fuel consumption at certain petrol stations. The client reward targets with insurance as the incentive to drive uptake and fuel consumption through OYE Fuel partners.

Solution

OYE has partnered with MIC Global to provide usage based embedded insurance to the riders. MIC designed a need based Personal Accident cover with various benefits including temporary disability that allows the riders to still get income in case of a temporary disability due to an accident.

Hospital, MIC logo, people with broken bandaged limbs
Fuel gauge, mobile phone, moped

Implementation

The product was embedded on OYE’s offering with target fuel consumption being used as the trigger for coverage.

Results

OYE 150% increase, moped rider

The client has had a steady growth month on month with an average growth of over 150% per month.

Arrows pointing to 13%

The policies have grown to almost 13 times from month 1 to month 5.

Hand with money bill, $200

Average claim amount is 200 USD.

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Micro Finance Institution (MFI) loan defaults reduce 50%

08.04.2022
Case Study Lenders & Fintech MiIncome
cs mfi

Musoni MFI is the largest micro lending  business in Kenya, providing loans for business and agricultural purposes. Musoni lends out about $30 million annually and has partnered with MIC since 2015.

Musoni logo - micro finance institution
Illustration shop on fire

Problem

Musoni came to MIC with the aim of reducing Portfolio At Risk (PAR) which ensured business continuity and in addition enable borrowers to bounce back easily and continue with business operation in case of a risk event.

Solution

MIC Global created a credit linked solution combining health, life and property risk coverages.

Illustration of MIC logo with hospital and house buildings, which Musoni's product offers
Illustration of market trader

Implementation

The product is sold on an embedded basis with the loan officers in charge of customer education.

Results

Illustration group of people with 25K+ figure

Over 25,000 policies enrolled each year.

Down arrows with 50% reduction of default at musoni

Reduction of default by over 50%.

Up arrows with 9% growth at Musoni

9% annual growth rate.

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Tier 2 Banks: Deposit Linked Offering sees additional 10,000 policies sold

08.01.2022
Case Study Lenders & Fintech MiIncome
cs dlo

Tier 2 banks cater to the variety of retail depositors most of who are in the informal sector and do not earn regular structured income. This segment is estimated to be the largest demographic in the next 20 years.

Illustration Market trader and customer

Problem

This demographic is generally ignored by the traditional insurance companies. They therefore did not have insurance policies that catered to their peculiar needs. The banks therefore requested a product that will be best suited to the needs of their depositors.

Solution

MIC introduced a deposit linked offering bundled insurance offering called Fearless Insurance which is sold to the customers of these banks on a voluntary basis. Benefits include death, permanent disability, hospitalization and maternity.

MIC logo with person in hospital bed, wheel chair, and pregnant
Bank desk with tellers and customers providing deposit linked offering

Implementation

MIC distributes this deposit linked offering solution throughout the banking halls of various partners via sales agents who are strategically placed in the banks so that they are close to the customers.

Results

Group people 10K figure

A satisfied customer base who have purchased over 10,000 policies since the introduction of the Fearless Insurance offering and a happy banking partner generating extra income through commissions.

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Tier 2 Banks: Credit Linked Offering eliminates loan defaults for insured perils

08.01.2022
Case Study Lenders & Fintech MiIncome
cs clo

Savings and Loans Companies are Tier 2 banks in Ghana. They specialize in lending to the SMEs across the country. MIC provides solutions to four of the largest lenders in this segment.

Hand with coins

Problem

As their loan book expanded, they were faced with a huge number of loan defaults due to the death, disability and hospitalization of borrowers. This in turn impacted heavily on their non-performing loan ratios.

Solution

Embedding life and property insurance into loans to ameliorate the effects of perils such as death and property destruction on the default rate on loan book.

MIC logo with man in hospital bed and burning house
Person working on laptop with tech icons surrounding them

Implementation

MIC employs its MiConnect Platform to administer the policy to ensure proper data administration and claims monitoring and payment.

Results

Paid circle

A healthy loan book devoid of defaults due to insured perils.

Hands giving and receiving money

This intervention has resulted in payouts of over 3,100 claims amounting to approximately GHS 7,600,000 since 2018.

Group of people

This has advanced the financial inclusion agenda as most of the claimants have never had any form of insurance prior to being enrolled.

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National Bank sees 66% growth in salary accounts over 12 months

08.01.2022
Case Study Lenders & Fintech MiIncome
cs retrench

Absa Bank is one of the biggest and oldest banks in Ghana and has a substantial customer base. They offer a range of banking services in both retail and corporate banking.

Absa is considered to be at the forefront of product innovation and technology in the African financial sector.

Absa logo
Illustration man laptop sign up bubble

Problem

Absa was in search of a way to retain existing blue and white collar workers bank accounts as well as attract new customers to open accounts. They also aimed to increase market share in a fluid and competitive industry.

Solution

Introduction of an income replacement tool on an embedded basis, or Retrenchment Insurance, to distinguish account holders and provide a superior product offering to the client.

Illustration person lost job thinking money
Illustration laptop with tiny person on top

Implementation

MIC introduced embedded retrenchment insurance for all account holders. This helped to increase enrollment of salary accounts to blue and white collar workers in Ghana.

Results

Illustration group people 66% figure

Since the introduction of this solution, salary accounts increased from 12,000 to 20,000 accounts in the first 12 months, representing a 66% growth.

Illustration shopkeeper

It further increased by over 300% to 43,000 over a subsequent six year period. 11,000 accounts have since been reclassified as micro/mass market customers.

Absa logo at top of upward trend chart

The portfolio still boasts of over 33,000 accounts and continues to grow steadily. This solution has positioned Absa as a market leader and resulted in increased revenue for that vertical.

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Agricultural Lender pays loans to protects farmers after disaster

04.11.2022
Case Study Lenders & Fintech MiIncome
cs oaf

One Acre Fund (OAF) is the largest lender to farmers in Africa. OAF was created to supply financing and training to help agricultural workers grow their way out of hunger and build lasting pathways to prosperity.

We recently partnered with OAF to help their farmers pay loans back on time when they fell on hard times, with an embedded insurance solution. 

One Acre Fund logo
Illustration person on green tractor
Illustration of two people with colds

Problem

Some farmers struggled to repay their loans when disaster struck. The two main causes were: 

  • A death in the family:
    Funerals are a big deal and very costly in Africa
  • Health issues:
    If someone gets sick and as a result, have large medical expenses or are unable to work. 

Solution

MIC Global created simple health and funeral insurance products to help with these two major financial burdens, so more farmers would be able to pay their loans on time.

Montage of hand holding phone, MIC logo and health check clipboard
Hands holding a tablet with play button on screen

Implementation

MIC created a video that explained the insurance products very simply and loaded the video onto tablets to give to loan officers to play for farmers out in the fields.

Results

Hands passing money

One Acre Fund farmers are able to repay their loans even when disaster strikes.

Silhouette of west Africa with 1M+ notation

MIC Global now provides insurance to over one million people in East Africa.

Illustration of farmer

Farmers now have access to a safety net to protect them from the costs associated with health issues or a death in the family.

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